Case says in the Washington Post article:
. . . We are building a platform that reaches the largest possible audience, and in the process want to build the largest health brand from a consumer standpoint," said Revolution founder Steve Case. "Consumerism is going to become a driver in health care, which represents $2 trillion, or one-sixth of the economy. That segment is ripe for disruption, and the key disrupting force is consumers . . .The article indicates that:
Based on October data compiled by comScore, an Internet market research firm, Revolution Health drew 105 million page views, while SparkPeople had 84 million and HealthTalk had 8 million, for a total of 197 million, Revolution Health spokesperson Brad Burns said.