This would not and could not have happened a few years ago. Change is happening as the web becomes the way we create content, share information, communicate, collaborate, network, learn, buy anything, distribute content and even find your swiss army knife.
Next week I am attending and participating as a panelist at the first Healthcare Blogging Summit in DC. You can bet I plan to use the swiss army knife example to show the utility of today's online world and what it may bring to health care.
Note: Learn something everyday -- before this post I had never used Searchbug which was mentioned in the comments to Rick's post. Frightening how much it knows.